🗓️ Thursday, August 27
🕐 11:30-12:30
📍 Grand Park Hall 1–3
Organised by the SCILL Board
Building on Part I, this Breakout focuses on pricing in matters where uncertainty, complexity and case dynamics make value assessment more challenging. Participants will explore how AI-powered tools — from early case assessment to document review and predictive analytics — affect cost drivers and client expectations. The session provides practical guidance on structuring fee models for high-stakes disputes and investigations.
Barbara Koenen-Geerdink is a seasoned business development and marketing leader with extensive experience in international law firms, including as CMO of the largest law firm in the Middle East. She is the author of the business book “Beyond Billable Hours: The Growth Accelerator for Lawyers” and senior law firm strategy consultant through her business Beyond Billable Hours, working across various international law firms and technology companies. Barbara is also the co-founder of BOOST, a global community for law firm BD and marketing professionals.
Marieke van der Wilt is founder of The Value Collective, a strategy and pricing boutique working primarily with professional services firms. She advises and trains law firms on pricing, fee arrangements and margin optimisation, alongside broader work on law firm economics and business model design. Her pricing experience extends beyond the legal sector.
Before founding The Value Collective, Marieke led pricing and business development at De Brauw Blackstone Westbroek, a leading Dutch law firm. She holds an MSc in Behavioural Economics and Game Theory.
Stijn van Oirschot is a law firm growth strategist working at the intersection of business development, marketing, and technology. A former legal tech startup founder, he advises law firm leaders on practical innovation, combining BD and marketing knowledge with a builder’s understanding of how AI and today’s technologies actually work and should be implemented. He is the co-founder of Beyond Billable Hours, through which he runs interactive workshops on the business of law and builds The Law Firm Growth Game, a business strategy simulation used by law firms.
Miles Orton is a trial lawyer at the litigation boutique Wheeler Trigg O’Donnell LLP, based in Denver, Colorado and practicing across the United States. Before joining Wheeler Trigg O’Donnell, he practiced in the New York City and Paris offices of Hughes Hubbard & Reed LLP, focusing on litigation, arbitration, and investigations. Miles advises clients on the intersection of AI and legal practice, leads research of AI developments and products, and deploys AI in high-stakes litigation and arbitration.